This is a truly wonderful advertising realized by italian agency Leo Burnett (Director: Dario Piana, Production: Film Master), for Ariston's Aqualtis Washing Machine. It rightfully deserves the Gold Lion it won at the 2006 edition of the Cannes Lions International Advertising Festival.
The commercial, titled "Underwater World", features Ariston's Aqualtis Washing Machine in a totally unexpected creative manner transorming it in an aquatic world and the clothes inside the washing machine into sea world creatures. For instance, socks turn into fishes, shirts into marshes, handkerchiefs into jellyfish and a scarf into eel. Really cool.
Music for Underwater World is “Ask The Mountains”, by Vangelis, featuring singer Stina Nordenstam, and found on the 1996 album, Voices.
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