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The Pirelli Calendar (or simply "The Cal", as it is nicknamed) it's much more than what the word calendar could occur to you. For more than 40 years it has been an object of cult for photography lovers, beauty and elegance fan as well as scholars of costume history. It's not even for sale and its distribution does not follow any commercial logic.
The 36th edition of this "work of art" have been recently presented in Berlin. You may think this is a quite unusual topic for this blog but the truth is that it is not because this edition have a strong environmental message and as you can see in the images below the majority of the pictures are strictly related to the water.
The photographer of this edition is Peter Beard, a real genius and artist of visual communication. The pictures are set in uncontainated regions of Africa like the Okavango Delta (look at it via Google Maps) which have always been the elected places for Beard work.
Peter Beard have strongly brought his own pictorial style in the calendar, creating 56 plates which himself defined "a living sculpture". Marco Tronchetti Provera, Pirelli's President has judged it as the best edition ever and I totally agree with him.
As I was telling before Beard pictures are related to climatic changes, global warming and impoverishment of the environmental resources and this kind of message has deeply involved the whole production process of the Cal:
Joining LifeGate project infact, Pirelli will create and protect a new forest are in Costa Rica, able to absorb the CO2 emissions created by the production and printing of the calendar as well as by the presentation gala. On top of that the Calendar has been printed on natural porous paper lead-free. Kudos to Pirelli for this way of thinking.
If you do not know Peter Beard's work visit his Official Site.
CLICK HERE TO VISIT THE OFFICIAL PIRELLI CALENDAR WEBSITE AND SEE ALL THE PICTURES
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