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I like very much this kind of advertising that gets out of the limits of printed paper or tv broadcast and invades our real world and everyday life with a matchless threedimensional impact. For sure a tv spot has a wider reach but this kind of campaign you can bet is a winner in terms of getting people attention.
In this Global Warming Awareness campaign set in Vancouver, Canada. They suspended lifeboats high above downtown streets. Printed on the bottom was the line "Stop Global Warming" and the client website Offsetters.ca a company that helps offsetting carbon dioxide emissions.
That's not all, there were also lifeguard towers directly on the street and (I love this!) Life Jackets underneath bus benches.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Released: September 2008
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